How eSports became a big business for Razer

Singapore (CNN Business)When Min-Liang Tan started a business 13 years ago to make gear for playing video games, he faced a lot of doubters. “We said we are going to come up with something that’s going to eat up all the other mice out there,” Tan said. “So we called our first mouse the Razer Boomslang, after the African tree snake.” The futuristic design of the Boomslang made it stand out from other computer products of its time. Razer sold it with the slogan that would define the company’s brand for years to come: “For gamers, by gamers.” Over the years, Razer developed hundreds more products including laptops and smartphones. It aims to meet demands for fast and ultra sensitive …