Facebook ‘sorry’ for distressing suicide posts

Media playback is unsupported on your device

Media captionFacebook, which owns Instagram, says it is “deeply upset” by the death of Molly Russell

Facebook has said it is “deeply sorry” after it emerged a teenager who took her own life had viewed disturbing content about suicide on social media.

Molly Russell, 14, died in 2017. Her father Ian says he believes Instagram “helped kill my daughter”.

Facebook, which owns Instagram, said graphic content which sensationalises self-harm and suicide “has no place on our platform”.

Recommended For You

Stream Store Developer

Unlimited Commissions Having Each And Every Amazon Product Delivered On-Demand To Your Store! (+Dynamic Posts Plugin)

QSC 2018 - Aiwis and Upgrades!

Aiwis transforms your marketing efforts and websites into a sales machine platform

PixlyPro Lite - Conversion and Traffic Boosting Software

Cutting edge software creates viral marketing campaigns across multiple platforms – slashing the cost of traffic to a few cents per click New technology integrates call to action with 6 remarketing platforms, Never seen before concept Cheap, targeted tra

Childs Play Profits PRO

Child's Play Profits PRO Upgrade from Michael Cheney

Affiliate Hero Front End

1. Find hot product based on keywords 2. Posts using hashtags with most traffic 3. Auto-sends your referral link to those who post their email on your IG post.

Advertisers have also raised concerns over ads being next to such posts.

According to a BBC investigation, adverts for some UK high street brands are appearing alongside graphic content about self-harm, depression and suicide on the social media app.

Instagram says adverts are not targeted to appear next to certain videos or content.

Mr Russell earlier told the BBC how after his daughter died, the family began to look at the Instagram accounts she had been following from people who were depressed, self-harming or suicidal.

Media playback is unsupported on your device

Media captionAfter Molly Russell took her own life, her family discovered distressing material about suicide on her Instagram account

“Some of that content is shocking in that it encourages self harm, it links self-harm to suicide and I have no doubt that Instagram helped kill my daughter.”

“Deeply upset”

On Wednesday, Facebook executive Steve Hatch responded, saying: “The first thing I’d like to say is just what a difficult story it was to read and I, like anyone, was deeply upset.

“I’m deeply sorry for how this must have been such a devastating event for their family.”

When confronted with print-outs of Instagram posts showing graphic photos of self-harm, he said: “We’d have to make sure that we look at these and ensure that those are taken down if they are against our policies.

“If people are posting in order to seek help and in order to seek support from communities, the experts in this area tell us that is a valuable thing for them to do. It can help with recovery, it can help with support.

“If it’s there to sensationalise and glamourise, of course it has no place on our platform, it shouldn’t be on our platform. And if we need to work harder to make sure it isn’t on our platform then we certainly will.”

Adverts next to graphic posts

Separately a BBC investigation found that some of the brands whose ads appeared next to disturbing images and videos include Dune, Marks and Spencer, the Post Office and the British Heart Foundation charity.

They were all unaware of the problem, said they would never deliberately advertise next to such content and were committed to working with social media companies to tackle the issue.

Image copyright Getty Images
Image caption Some hashtags on Instagram lead to a world of self harm, the BBC investigation found

ISBA – the trade body for advertisers – has raised concerns about adverts appearing alongside Instagram posts.

Phil Smith, the head of ISBA, said: “Brands do not want to see their advertising appearing in this context.

“What we need is an independent oversight body funded by the industry potentially international in scope which stops the platforms marking their own homework and that can give confidence to the public, the politicians and the advertisers that content is being properly independently moderated.”

Molly’s father said: “The truth is that the internet is making money out of other people’s misery and it shouldn’t be.

“I mean that’s just dreadful, that’s immoral – and it’s not taking enough steps to prevent that – it’s not taking enough steps to safeguard young people’s lives.”

Asked how brands can trust Facebook and Instagram, Mr Hatch said companies “want to make sure that we’re living up to the responsibilities that they have of us and I think we can always improve”.

“But there are areas where we’ve made significant amounts of investment, huge amounts of focus on trying to get this right. But it is recognised that this is a complex area.”

Footwear retailer Dune said it was deeply shocked and saddened by the issue and would never deliberately advertise alongside such content, while Marks and Spencer said it would be “seeking additional assurances from Instagram”.

The Post Office said it would “never target ads based on inappropriate or harmful content” and the British Heart Foundation said “we will be asking Instagram to act swiftly to prevent such content from being so easily accessible, shared and to protect people from viewing it”.

‘Ads based on interests’

Instagram said: “We do not allow content that promotes or glorifies eating disorders, self-harm or suicide and work hard to remove it.

“However, for many young people, discussing their mental health journey or connecting with others who have battled similar issues, is an important part of their recovery.

“This is why we don’t remove certain content and instead offer people looking at, or posting it, support when they might need it most.”

Responding to concern over the placement of adverts, it said: “Ads on Instagram are not targeted to appear next to certain videos or content.

“Ads people see are based on interests, not the content you see above and below those ads.”

If you’ve been affected by self-harm, eating disorders or emotional distress, help and support is available via the BBC Action Line.

Related Topics

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended

Irresistible You PLR Upsell- Complete Sales Funnel With PLR

Irresistible You PLR Upsell- Complete Sales Funnel With PLR

Storymate Whitelabel

Storymate – Worlds First ‘Story’ Tool to create, post and send huge traffic to your sites through Instagram and Facebook Stories. 1- Pick A Template 2 – select or upload content 3- 1 click Render -4- post direct to fb or instagram stories.

SociBot GOLD 'LITE' - Discount

SociBot is an all in one Facebook traffic and commission getting software that will help you to grow your business on autopilot, even whilst your asleep!

Leave a Reply