Can Saudi Arabia turn its airline into a real rival to Emirates and Qatar?

Dubai (CNN Business)Saudi Arabia is hosting its first international air show as it seeks to turn its national airline into a global player.

Saudi Arabia already has a vibrant air travel market, with 27 airports serving its population of more than 30 million and the throngs of pilgrims who travel to the country each year to visit Islam’s holiest sites.
Bin Salman wants Saudi Arabian Airlines, also known as Saudia, to become an international carrier capable of rivaling Qatar Airways and the two big airlines in the United Arab Emirates, Etihad and Emirates.
    “Our brothers in the UAE and Qatar have worked so well to transform aviation in the Middle East … Saudi aviation companies should have a much greater share in the Middle East aviation market,” he said in an interview with Saudi state television in 2017.

    Shadow of Khashoggi killing

    Dozens of international companies are listed as exhibitors as the airshow, which kicks off Tuesday in Riyadh. Yet Boeing (BA), Airbus (EADSF), Raytheon (RTN) and Thales said they will be represented by regional staff at the event rather than global executives.
    Businesses have been hesitant to deepen their exposure to the kingdom ever since Khashoggi, a Washington Post journalist, was killed at the Saudi consulate in Istanbul in October.
    Dozens of foreign executives such as JPMorgan (JPM) CEO Jamie Dimon and Siemens (SIEGY) CEO Joe Kaeser pulled out of the country’s flagship investment conference, dubbed “Davos in the desert,” soon after news of the killing emerged.
    British billionaire Richard Branson has pulled back from two projects to develop Red Sea tourism and has suspended talks with the Saudi government about a $1 billion investment in his space companies.
    US intelligence officials believe the killing could not have been carried out without bin Salman’s knowledge. Saudi authorities have denied those claims.
    Under the crown prince’s big plan for the economy, known as Vision 2030, Saudi Arabia wants to grow its tourism industry and boost the number of visitors to the kingdom.
    It is aiming to attract 30 million religious pilgrims a year by 2030, up from 8 million in 2016. It said it will start issuing tourist visas for the first time. It also plans to build two new airports and renovate three existing ones.
    “Those plans are determined according to increased passengers growth and by keeping pace with the expected development and demand plans in the region,” Saudi Arabia’s transport minister, Nabil bin Mohammed Al Amoudi, told CNN in a statement.

    Can Saudia rival the ‘Big 3’?

    The potential is huge, analysts say.
    Saudi Arabia’s sizable domestic aviation market and appeal as a religious tourism destination have enabled Saudia, its flagship airline, to compete with the region’s top carriers in terms of the number of seats offered.
    Emirates, Etihad and Qatar Airways have often been referred to as the Middle East’s “Big 3.” They have grown rapidly over the past decade by taking advantage of their geographic location to build hubs connecting Asia with Europe and North America. They have also captured passenger traffic by offering state of the art infrastructure and award-winning service.
    “On the basis of seats flown, a metric of airline size, one could argue that the ‘Big 3’ should in fact be regarded as the ‘Big 4,'” said Rob Watts, CEO of aviation consultancy firm Aerotask.
    “Saudi Arabia has a more diversified mix of passenger traffic than the ‘Big 3’ network carriers and is therefore less exposed to the performance of the global economy, something that constantly poses a challenge for Emirates, Etihad, and Qatar,” he added.
      But the Saudi government still has work to do before Saudia can attain the same kind of international reputation as its regional rivals.
      “For Saudia to truly tap into this market and place itself next to the ‘Big 3’ as a global network carrier, more needs to be done towards improving the country’s international perception, an area where great progress has been made but where more must be done if passengers are to choose Saudia over their very capable peers,” Watts said.

      Original Article : HERE ; This post was curated & posted using : RealSpecific


      Recommended PRODUCTS
    • Are you frustrated that your expensive karoke player does not let you play.
    • The Ultimate Course on How to Turn Your Hobby into a Business.
    • Discover The Text Messages To Get The Date, Spark Sexual Attraction and Get Her Hooked On You
    • Get One Of The First And Most Respected Story Writing Software Programs Now.
    • Discover How To Trigger Instant Sexual Attraction In Any Women You Want
    • Discover The Simple Trick That Makes Giving You A Blow Job Into Her New Favorite Hobby
    • Learn how to make business cards with step by step blueprint in the next 5 minutes.
    • Get Easy Access To All Private Lenders Making Loans To Investors With The Click Of A Mouse
    • Real Estate Foreclosure Short Sale Course. Often Advertised.
    • Learn A Simple Method To Invest In Real Estate With No Credit Checks
    • Helps You Get Into The Center Of A Profitable Market In Real Estate Industry.
    • The MOST POWERFUL Mentalism and Mind Reading Trick
    • Dr. Slonim Will Show You Why Most Resolutions Fail and How To Prevent That
    • Discover The Secret To Having One Website That Includes All You Need About Real Estate.
    • Start Building Real Wealth Today Using The Most Safe, Proven, Risk Free Real Estate System.
    • Do Real Estate Development Like A Professional in 90 Days
    • Clickbank Ads
       
       


      RELATED PRODUCTS
    • The Ultimate Course on How to Turn Your Hobby into a Business.
    • Are you frustrated that your expensive karoke player does not let you play.
    • Discover The Simple Trick That Makes Giving You A Blow Job Into Her New Favorite Hobby
    • Start getting paid cash for writing articles and blog posts
    • The MOST POWERFUL Mentalism and Mind Reading Trick
    • Discover The Secret To Having One Website That Includes All You Need About Real Estate.
    • Real Estate Foreclosure Short Sale Course. Often Advertised.
    • The scientifically proven way of adding inches of real height at any age.
    • Plan your travel to get compensation from airlines - You might as well make money while traveling
    • Start Building Real Wealth Today Using The Most Safe, Proven, Risk Free Real Estate System.
    • Learn A Simple Method To Invest In Real Estate With No Credit Checks
    • How to Turn Your Passion Into A Business in 4 Simple Steps.
    • Discover The Text Messages To Get The Date, Spark Sexual Attraction and Get Her Hooked On You
    • Discover The Shocking Experimental Secrets That Proves The Existence Of Magic...
    • Secret Of True Personal Magnetism, Revealed For Perhaps The First Time In Life.
    • Discover How To Trigger Instant Sexual Attraction In Any Women You Want
    • Clickbank Ads
       

      Thank you for taking the time to read our article.

      If you enjoyed our content, we'd really appreciate some "love" with a share or two.

      And ... Don't forget to have fun!

      Recommended

      Trenzy Commercial

      Get this Breakthrough App That Harnesses The Power of Hot Trending Topics for NON-STOP Buyer Traffic in 3 Simple Clicks

      IPL - 50 License

      Instant Product Lab - The Newbie-Friendly, Cloud Based Software That Creates High-Quality Info Products You Can Sell In Just 60 Seconds

      Rebrand.io

      Easily Rebrand Lead Magnets, PLR Products, Licensing Certificates or any MS Word Documents Into PDFs. Annual License With Unlimited File Conversions.

      Leave a Reply